Makeup for the Over 30s Gang

Everywhere you turn, be it TV or social media, makeup seems to be everywhere, I like many others love to see all the new trends and products coming out but I have learned that not everything on the market even if it is targeted at my age group, is suitable for me. 

As a teen you didn’t really look at labels or care if  your honest, if you liked a colour or shade and it was cheap and cheerful you bought it, whacked it on and off you went.  My true love at 16 was my Pan-stick foundation and my Rimmel silver liner, thought I was gorgeous! 

Nowadays there is quality makeup out there to suit everyone’s age and budget so nobody should be feeling left out, or worse, wanting to wear makeup but not knowing exactly what to do with it!

Here are some tips that just might help anyone feeling over-whelmed but still not ready to leave down the makeup brushes just yet.


The one thing I find as your getting older is the need to keep your skin feeling moisturised can lead to your down fall when applying your foundation.  So many ladies have come to me for makeup wearing their usual moisturiser which is way way too greasy to apply makeup over, they usually seem shocked when I inform them of this and then the lightbulb moment when they wondered why their foundation slid from their faces.  You need to find a good moisturiser that will sink into the skin without leaving a greasy layer on top.  Anything like Ponds, Astral etc, ditch it ladies, or if you can’t live without it, keep it for going to bed!

Some ladies feel like their skin looks terrible and needs lashings of foundation to hide whatever flaws they might have.  This is the worst thing you can do! Full coverage foundations are great for skin that doesn’t have too many lines.  If you have a lot of lines then that foundation is going to sit right into those cracks, highlighting them even further.  A little simple list to keep in mind is the wording used on products will always point to what they are there to help with :

Matte : Anything that has matte in the name, is mostly for people who have oily skin.

Aqua/Water: If is an Aqua/Water based foundation tends to be lighter on the skin and can suit both oily and dry skin.

Oil: Oil based liquid foundations can be thick depending on the coverage it offers.  Full coverage foundations can be used but try not to go too heavy under the eye areas and lip areas, leave these for some lighter concealers that wont fall into lines or cracks.

Glow: If you see the word Glow, don’t worry it doesn’t necessarily mean your going to light up the office in work, it just means that it offers an illuminating touch which can be great to brighten up older/ tired skin.

Mineral : I have to say I don’t like mineral makeup, I find the powder dries me out completely but know plenty who love it, as its powder based it can work well with someone who has oily skin.

Stick: Stick foundations are usually full coverage and need to be blended well using a buffing brush, you need a good moisturiser and primer beneath these to allow them to blend well and give you the staying power you need, again concentrate on the outer face when applying and blend in towards the eyes and mouth area, it will mean the coverage isn’t too heavy here and you can conceal the more lined areas.


Concealers :

These will be your best friend.  For mature skin you want to stay away from heavy cream based concealers, you might see the words CAMOFLAUGE and think right I am buying 10 of these, don’t! Many times these are very thick and they end up highlighting lines.  Less is more when it comes to concealers, especially if your using it to brighten up tired skin and on lines. I tend to only use heavier concealers when hiding spots etc.

Any concealers that say brightening etc will be your best friend, these are used solely for under eye areas and anyone over 30 will benefit from these.

***Lightly apply your concealer under the eye and pat lightly with your fingers then blend with a small soft concealer brush, if you have to really rub it in , then its not right for you, this will pull and drag the skin under the eye and make them worse than to begin with.***

If you have discolouration under the eyes, dark circles, purple tones or broken blood vessels, concealer won’t always cover these, for this you need to colour correct.  This will make a big difference and save you from piling on the coverage.




If you under eye circles are more of a blue tinge, use a yellow colour corrector, on the colour wheel this cancels out blue.  If you are sallow and they are more of a brown/purple colour use a peach/orange toned corrector.  I will upload some pics of products designed for this.



For mature skin, I would always use powder sparingly, if you find your skin is looking a little shiny, dust some translucent powder over it to keep it in place.  If you are a fan of the trends then you’ll have heard of contouring and highlighting.  No one is stopping you from trying this out but a few little tips first before you do.

Contouring : This was actually a technique used by makeup artists to the stars many years ago.  If clients had a rounder face, then contouring between the cheeks and jawline in a different tone created the illusion of a thinner face, the forehead can be contoured if people find its too high, chin / jaw line etc.  You can contour is cream or powder, so remember if you have chiselled cheek bones, or a thin face you really don’t need to contour.

Sleek Contour Highlight & Blush trio
Sleek Powder Trio

Highlighting: This is the process where you want to show off your best features by highlighting them, so over the cheek bones are highlighted, down the middle of the nose etc.  The problem with doing this on mature skin is yes it highlights alright, for the wrong reasons, highlighting powders will more than often show any lines.  If you really want to use a highlighter, I would suggest a liquid highlighter, patted on with the fingers gently.



Blush : I love a bitta blush, don’t be afraid to use some blush.  A nice soft pink or peach blush brushed lightly across the apples of your cheeks is timeless and can be used on every age group.  If you don’t like powder , then try a cream blush, for this I always use the tips of my fingers and lightly tap and blend.





Ok,  I think this is what most mature women struggle with.  Eyeshadow and brows.  Don’t give up on your brows! They really frame the face, they don’t have to be big and bold, but treat yourself and get them shaped or tinted, your eye makeup is never  going to look good if you have unruly or sparse brows that haven’t been touched since your debs in 1990.

When finding your perfect eyeshadow, always keep in mind that yes the Sparkly shimmering eye shadow palette looks beautiful but anything with shimmer etc in it will also draw attention to lines etc.  Go for matte shades on the eyes they will be your  best friend.  If you really love a bit of shimmer, add a small bit in a lighter shade, eg gold or shell coloured shimmers just on the lid above the lash line, never bring it any further.

Cream based shadows might jump out at you just because they seem easier and you can quickly rub them on with your fingers, but be aware that a lot of times after an hour or two you look and see that it has all settled into the crease of your eyes! Annoying!

Stila Neutral Mattes

Eyeliner…. If you eyes are hooded or tend to droop downwards, it can be almost impossible to do winged liner.  Instead your best bet is to smudge your liner into your lash line, its less harsh and still gives a bit of glam for special occasions.

flormar gel liner
Easy to use

Lashes – Ladies, do not be afraid of false lashes, they can take years off of you and make you feel like a queen! Gone are the days of the horrible thick black sheets of plastic on the lids.  Now you can get little wispy individual lashes to suit any eye or natural lash.  They might prove difficult to put on, if you really can’t manage it, any beauty counter or makeup artist should offer a service where so you can get them put on, once you buy the lashes or pay a small fee at the counter.

Penneys Individual Cluster lashes


Lips I find are something more personal, some people love bold lip colours, some ladies aren’t bothered with lips at all. What I would say is, if you have dry or lined lips, try and stay away from matte lipsticks or lipcreams, they are very drying and again will highlight this.  Go for a sheen formula, or a lip stain.  If you are wearing bolder  colours always line the lips in a similar shade to stop it bleeding out onto the skin.

Kate Moss Rimmel Lipstick


Hope that has helped you ladies.  If anyone has any questions please don’t be afraid to pop me a mail!


Stacey x


Foundations and “tones”

Most people think that finding the right shade of foundation is all that is needed, unfortunately that’s not the case.  Ever put on a foundation and think that just doesn’t match my skin at all.  Its more than likely the undertone is wrong.

There are 3 main types of undertones.  Pink, Neutral and Yellow.  These are also known as Cool(pink), neutral, and Warm (yellow).

Most of the main popular more expensive and larger brands will have their shades labelled.  This is where it gets very confusing for the average customer wanting to buy a foundation.  If Im honest it would nearly put you off as it can be hard to figure it out.

I’m going to try and help with this.

Pink/ Cool Undertones – This is probably anyone who doesn’t tan well, has freckles, or typical Irish skin.  Bare in mind, a lot of women choose to wear fake tan these days, so whilst you might in all your bareness have a pink undertone, once your tan is on you will most likely need a yellow undertone foundation!

Yellow/ Warm Undertones – These suit sallow, olive, tanned skin. ( Note I find yellow undertone foundations are great for anyone who gets red in the face, it neutralises it.

Neutral Undertones– These are usually somewhere in the middle, not too pink and not too yellow.  Be aware certain brands can be overly pink/ yellow than others.

On a little side note, just when you thought you got it, if your a fan of MAC then they go and throw a spanner in the works and do it the other way around.  So MAC label their foundations NC & NW.  Now after what I’ve told you above, you’d expect NC (neutral cool) to be pink tones, but not with MAC.  All their NC tones are yellowy in tone.  ThTheTheirNW have a distinct pinkish tone.  Check out the pic below —MAC NC25 & NW25 Left is MAC NC25 / Right is NW25.  Same shade number different tones

A really popular great value foundation brand, The Ordinary also label their foundations using the undertone system. Except they don’t confuse as much as MAC!

The swatches below show it really well :


N: Neutral,

P: Pink,

Y: Yellow,

R: Red

YG: Yellow Gold – this has lovely little gold highlight running through it

NS: Neutral Silver- this has silver highlight running through

So for arguments sake lets say usually your quite pale everyday, at work etc and you burn and get freckles easily…. Then in Mac Foundations you would probably be an NW 15 or The Ordinary – N or P from the first arm row at the top.

If you then like myself like to lather yourself in fake tan come the weekend then your foundation depending on the brand of tan ( some have horrible red/pink undertones!) then in MAC you would be an NC 20 upwards depending on how dark your tan is! Or in The Ordinary you would be the second row arm, Y shades.

Here are two shades I have from the Ordinary below. Even though both are in the 2’s , one is yellow toned and the other is a more orangey pink tone.


I also speak a lot about another favourite foundation of mine which is from NOTE cosmetics.  They have a very limited shade range, literally about 7 shades of foundation and I find they are all Yellow/ Warm toned, which I love but just beware some brands can favour a certain tone and tend to only bring out formulas with that undertone in it.

Right ladies I hope I haven’t confused you more than you already were.  Just remember Mac do it the other way around, so NC is yellow toned shades and NW is warm toned shades.

Thanks ❤

Stacey x

PS – Don’t be afraid to ask for a sample before you buy! It can be costly if you buy a bottle and realise it doesn’t suit your skin!! x

Using the correct Makeup Brushes

We would all love to be able to get our makeup or hair professionally done every time we go out but unfortunately that isn’t possible for most ladies.

I’m aware a lot of people really haven’t a clue which brushes to use and where to use them, so although you might have a bag full of tools you dread the thoughts of putting them to the test! Well I am going to explain which brushes you absolutely need and how to best put them to use.

Remember there are no rules when it comes to applying makeup, or to what brush you use. Peoples faces are all different, large eyes, small eyes, narrow face, long face etc.

So lets start with :


Gone are the days where it was acceptable to use your fingers to rub in your foundation, its easier and more hygienic to use a brush.  The main brushes for foundation would be :

  1.  Flat Brush
  2. Buffing Brush
  3. Stippling Brush

If you want a dewy light coverage then a stippling duo fibre brush is the way to go, its soft hairs allow you to build up the coverage and give a flawless base, great for liquid foundation.

If you want a full coverage base then I would go with a buffing brush, these can come in different shapes, domed, flat, pointed etc.  This brush allows you to buff the makeup into the surface of the skin hiding any flaws or blemishes.  This can be used with liquid, cream or powder foundations.  Its also good to note that these come in different sizes, i.e the smaller the head the longer it will take to apply your foundation, I love the below one from Blank Canvas , the F01 Quick brush, well because… its quick to use!

The flat brush was one of the first foundation brushes around, it almost allows you to paint the liquid foundation onto the skin but it is probably my least used brush for foundation these days.



Ok eyes are super important, but probably the most scary application out of all ! I will explain what each one is and what it does .

  • Flat shader brush- Any flat brushes are used for putting shadow on your lid, they come in different sizes and its always good to have a small one and a large one in the bag.  The small one can be used for under the eye to apply shadow.


  • Fluffy Blending brush- These are used for blending the shadows into the crease and above and this is where you would use them with your transition shade which is how you bring the shadow up the eye without looking like a panda. So you would start with a larger fluffy brush then work your way down in size depending on how many shades you want to use. A good rule of thumb is ” The darker the shade the smaller the brush”


  • Small tapered blending brush- These are for darkening the outer corner and working it into the crease, hence they are narrow and pointed to keep the shadow where it needs to be.


  • Liner brush- You can use either an angled liner brush or a plain liner brush, it really depends on which one suits your best, angled is great if you have mastered the winged liner. The angled brush also doubles up great as a brow gel applicator!


  • Smudging brush- These can be small bullet tipped brushes or flat ones, used specifically for smudging the shadow along the lash lines.


  • Blush & Powder

    Your never finished unless you add a dusting of powder or blush to the look.  If your oily you will most definitely need some translucent powder over your foundation or if your looking for those rosy cheeks then you will need to invest in a proper blush brush. If you really want to go all out you can also throw in a brush for highlighting those upper check bones and a contour brush for any hard to get angles.


So there is my run down of your everyday makeup brushes.  There are so many brands around now that you can get very high end brushes or some great quality budget brushes.  A good brush should last the test of time, meaning you should be able to clean them and with good care they shouldn’t shed.

No one will know your own face like you do, so don’t be afraid to try something new.



Stacey x



Becoming a Makeup Artist

When I started doing makeup back in 2013, I really hadn’t a clue where to go or start.  I knew I wanted to do makeup but I hadn’t the experience or the proper skills to do it professionally.

Its pretty daunting that every where you turn there seems to be courses offering to make you a QUALIFIED MUA IN 3 MONTHS!! Or some even in 2 days….. How do you know where to go or which one to choose and which one to give your hard earned money away to.

First off, I had no interest in the beautician side of things, I didn’t want to wax or do facials etc, I just purely wanted to do makeup.  I hadn’t much time as having two small kids and helping my husband run his construction company I hadn’t the option of enrolling to a full time course, plus living in South Kildare I hadn’t many options course wise only to travel to Dublin where there are loads of courses.

I chose to do a 2 week intensive course in LA College of Creative Arts in Dublin.  It was over €1500 and that included a set of makeup brushes and a start off kit .  Looking back these were your average white label products but I had literally nothing, apart from my personal makeup so it was a start.

If I am honest apart from learning about hygiene and skin types and makeup formulas i.e which products suit which skin type, I didn’t learn a whole lot, obviously 2 weeks isn’t a lot of time and although we practised on our models, it just wasn’t enough time to become a “Professional Makeup Artist”.

after I finished the course, I still hadn’t a clue how I was going to become a MUA.  Looking at all the talented makeup artists out there, I really started to despair.  Here I was late 20’s and only pursuing something I loved at this stage in my life.  Another hindrance was living in the countryside and Carlow town being my closest shopping / business area, there wasn’t a lot of makeup counters willing to take on a trainee or if they were the pay was dismal.

In college, we had a little competition to win some makeup that I was desperate to win, they wanted us to come up with an online presence, a name for blogging and facebook that we could use to start off our makeup careers.  Again I was stumped, I tried to think of a name, StaceyDoyle Makeup, Makeup by Stacey, on and on, no I couldn’t think of anything.  At that time I was following “The Makeup Fairy” and I said right the dead line is nearly up for this competition and I really need that prize, so was born the fairly in- original The Face Fairy! Anyways, I won the competition and I was thrilled, and never really gave much more thought to my “new” online brand name.

I started to do makeup on friends and family and slowly started to build up a kit.  There is so many brands out there at the minute it can be hard to figure out what to use.  So I will tell you what the absolute musts are to have in your kit if you want to start charging for makeup, see below.


I hope this has helped anyone who is thinking of becoming a makeup artist.  All I can add is, practice, practice,  practice.  Don’t be afraid to go outside your comfort zone, try new things and get a feel for what you really love.  And most of all don’t be afraid to ask questions.  The majority of people are willing to help if they can.

I’m here if anyone needs to ask anything!


Stacey x



Best Budget Concealers

Just wanted to do a quick list on my best budget concealers, I’ve used all of these and love them all because I keep going back and buying them again and also they are all affordable.

I don’t really have a top one out of this bunch, I just use whichever I feel will suit my skin on the day.  I will explain which one is best for what below.

catriceconcealorCatrice Liquid Camouflage Concealer


This has great coverage for under the eye area and also for any little problem spots you might have.  There is only 3 shades though, and I find they are quite cool toned, could do with adding a warmer toned shade.


noteconcealorNote Full Coverage Concealer


This offers full coverage but I find it very light on the skin which is great as you don’t get a cakey look and is also ideal for older skin that still wants some coverage.  The bottle always seems to go really fast for me, wish they did it in a larger size.


collection2000Collection 2000 Lasting Perfection Concealer


This has long been one of my faves, but I don’t have a boots near me so I get it whenever I pass by one, there is 6 shades in this so a good choice.  This is full coverage and doesn’t budge once its on.  I sometimes use this as an eyeshadow base to really make the colour pop.



Maybelline Anti Age Eraser Eye Concealer


This is the most expensive of the bunch and I’ve only discovered it recently but I love it! I use the lightest one under the eyes and down the middle of my nose to brighten.  The coverage isn’t as heavy as the others but it really does brighten up the under eye area.

Buying From Ali Express

My favourite thing to do when I get a few minutes is to browse through Ali Express on my phone.  I know a lot of people think that it must be utter shite if its coming from China and so cheap but believe me I have gotten some beauties from that place.  I think out of all my orders, must be in the 100s now, I’ve been let down once by a seller, I never received the item, but because it hadn’t cost much I let it slide.  Another time, the top came and having previously ordered from the seller, this top was not great quality, but other than that I’ve always been delighted with my purchases and I’ve really saved a fortune.

It can be kind of daunting to begin with as it really is a huge online market with different stores and traders and a lot of them selling the same things.

A few tips for starting off is :

  1. When you find a product you like, there might be 30 stores or traders selling it some prices vary but the best ones to use are the ones that have A) The most orders and B) The most feedback.  You can then see the product reviewed by real buyers and see how it looks on them etc
  2. Don’t be afraid to message the seller to ask for a reduction or ask any questions, they are Chinese but they can speak great English and are always willing to help.
  3. There is the option of finding a product by snapping a photo of something you like and then uploading it to Ali Express, who then try to find that item or something very similar.  I have seen so many online “boutiques” selling handbags, dresses and shoes that can and probably were gotten on Ali Express for a fraction of the price.
  4. Be prepared to wait 3 to 5 weeks for your item, ordering something and expecting it next week isn’t a good idea.
  5. Sizing tends to be small, use their size charts as a guideline but like I stated in point 1, check the reviews, people will say it if it was sized very small or large and that will give you a great guide.

The majority of things I buy are :


Earings & Dress Jewellery




Hair accessories

Makeup tools such as mascara wands, disposable lip brushes, hairbrushes

Makeup brushes, I have a set of brushes I bought 2 years ago that I love and use all the time, I think I paid 7euro for a set of 8 brushes, also notice that a lot of the branded brushes are very similar to the Ali Express ones .. mmmmm

Party items like balloons, paper straws, banners etc

They will ask you to insert your credit/debit card or if you can use bank transfer.  I have always felt extremely safe buying from them, if you have an issue with a seller you can open a dispute which I find really good to know.

If you want to know anything else feel free to send me a message.

Happy Shopping!

Stacey x


My first Blog! I’ve bit the bullet

Okay I’ve been threatening to do this for a long time….

Why has it taken me so long, simply because I felt why would anyone want to read my blog? Then I realised that a blog isn’t simply for others it’s also for yourself.

I like to read lots of different content on the web, from beauty to cooking to travel to parenting so I hope there is room to squeeze another blogger in there aka Me!

Lets start with a bit about myself…

I am 33 years old, mother of two, originally from Limerick City but living in South Kildare.  I am a Makeup artist mostly doing bridal and I also help run my husbands construction company. Most of you are probably thinking ” Why on earth would you add a blog to all that” Well I love to give tips, share advice, make people laugh and I have seen lately that so many bloggers/ influencers have been lured to the dark side i.e their content seems more about making money and advertising than actually offering hand on heart reviews and advice.

Well I have never been paid/ sent a product before and I most certainly would not recommend anything I do not personally love or have used.

Anyways like I said I have no experience in blogging, this is my very first post so I am now going to hit that publish button.  I hope I will enjoy this as much as I think and hope I will.

Stacey x